NBA star Lonzo Ball has been branded “damaged goods” by notorious loudmouth father LaVar Ball during a heated scene captured on the family’s reality TV series.
In an episode that has been teased for weeks, the New Orleans Pelicans star finally had it out with his father about the future of their Big Baller Brand (BBB) clothing and sneaker lable that has threatened to tear the family apart.
Still reeling from over allegations the man Lonzo Ball once thought of as his second father “embezzled millions of dollars and then divert those funds for his personal use, including to acquire assets in Ethiopia”.
The May scandal is still yet to be resolved with LaVar reportedly refusing to acknowledge that the scandal has killed off the brand for good.
Lonzo Ball has severed ties with his family’s own brand and covered up his BBB tattoos. He’s been spotted wearing the merchandise of rival brands and is reportedly open to linking up with a major apparel company like Nike or adidas.
Lonzo’s actions, carried out with the support of his younger brothers LaMelo (who has signed with the Illawarra Hawks in Australia’s NBL) and LiAngelo, has left LaVar’s BBB dream in tatters.
The notorious sports dad appears furious at his own son for giving up on the family enterprise. Lonzo also appears to have more than a few daddy issues about the financial disaster the company has been for his personal finances.
They finally had it out earlier this year — and did it all in front of the cameras filming their Ball in the Family reality TV series.
The episode finally aired earlier this week.
The episode shows LaVar trying to convince his sons to return to the company after insisting he has appointed new managers to run the business — despite the company’s website having been “under construction” for several months.
With Lonzo refusing to come back, things got heated and LaVar let his tongue run wild.
LaVar was particularly stung when Lonzo suggested changing the brand’s name, having previously declared he couldn’t look at the “BBB” acronym without thinking of Foster’s betrayal.
LaVar was not in a mood to listen to the complaint.
“Hell no,” he barks mid-way through the argument.
“I wouldn’t change the name. Because of the marketing standpoint — regardless of what it is.”
Lonzo responded by telling his dad “the brand is demolished right now”.
It put LaVar in a corner — and he came out swinging.
Here’s how it went down:
Lonzo Ball: The brand is demolished right now.
LaVar Ball: That’s how you feel, “The brand is demolished.”
Lonzo: That’s how everybody feels.
LaVar: Who’s everybody?
Lonzo: The world. The consumers.
LaVar: The world? That’s the consumers you’ve talked to?
Lonzo: Yeah, it’s all messed up right now.
LaVar: Why is it messed up? Because one person did something bad?
Lonzo: He was the main person.
LaVar: He wasn’t the main person.
Lonzo: He ran everything.
Finally at boiling point, LaVar let his son have it, referring to the star guard as “damaged goods”.
“Listen to me, son When I come out with a name and then somebody tell me to change it, that’s like me telling me to change your name,” LaVar said.
“That’s like people saying ‘Oh, yeah, change Lonzo’s name to Alfonzo on the fact that he been damaged goods for the last two years.’”
The Ball circus is rolling into New Orleans this year after the former Lakers star was shipped off to the Pelicans in the high-profile trade for All Star Anthony Davis.
It could also be coming to Wollongong after LaMelo Ball this weekend made an impressive pre-season debut in the NBL in the Hawks’ 109-98 win over the South East Melbourne Phoenix.